Media Kit

EFFECTIVE BEGINNING WITH THE JANUARY 2024 ISSUE / RATE CARD #16

ABOUT NEXT DOOR NEIGHBORS

Williamsburg’s Next Door Neighbors is a magazine for people who call Williamsburg home. It is direct mailed monthly to 46,000 homes in the Williamsburg area. It is written about locals, for locals. Each issue is theme-oriented and contains human interest stories written to capture the inner qualities and neighborly ways of those individuals highlighted within its pages. Next Door Neighbors provides a timely, full-color glimpse into the lives of these individuals who are contributing to the quality of life in Williamsburg and its content crosses all demographic boundaries. It is designed to be informative and engaging, providing you with new insight into ways your community can serve you – and ways you can serve your community. Next Door Neighbors is truly a magazine whose mission is to serve the Williamsburg community by creating or reinvigorating an awareness of the many opportunities we have to serve others.

FREQUENCY:

Direct Mailed Monthly

CIRCULATION:

46,000

ZIP CODE COVERAGE:

• 23185 (Williamsburg)
• 23188 (James City County)
• 23168 (Toano)

COVERAGE AREA

Delivered full-saturation to homes, apartments and condos in all carrier routes; is not delivered to PO Boxes or business addresses.

WHAT YOU SHOULD KNOW:

  1. Next Door Neighbors has the highest reach of any print publication in the area. It is direct mailed monthly to 99% of the homes in the Williamsburg market.
  2. Next Door Neighbors is direct mailed to 100% of the homes in the high end neighborhoods – Kingsmill, Governor’s Land, Ford’s Colony, Stonehouse, etc.
  3. Next Door Neighbors stays in area homes longer than a typical newspaper which means readers can refer back to ads when they want. That gives your investment a longer shelf life.
  4. Now in its 18th year of business [established Dec. 2006], Next Door Neighbors has become a valued community publication that is well read
    by consumers in Williamsburg, James City County and Toano.
  5. There is no risk in placing advertising in Next Door Neighbors because we don’t require signed contracts or longterm commitments. We work hard to earn your business and to keep it. If we don’t meet your expectations you can stop advertising at any time.

CAMERA READY

For customers who prefer to submit cameraready ads, you will receive a courtesy discount. Camera ready is defined as submitting a PDF of your ad that does not require any changes on our part. No copy changes. No resizing. We will simply put your ad on the page as we receive it. If we make changes to your ad at your request, you will be charged the higher rate for your ad size.

Email camera ready ads to:
meredith@williamsburgneighbors.com

DEADLINES

Space reservation deadlines are typically on Tuesdays. Once you have made a commitment to place your ad in the issue that is on deadline, you may not cancel your ad on the next day or any day before final ads are approved on Friday, unless there are circumstances that warrant a cancellation, which would be determined by the publisher. If you choose not to run your ad after commiting to the run, you will still be charged for the space. This enables us to serve all of our customers better and to make the deadline established by our printer.

DESIGN SERVICES

For customers who need design services, we will gladly design your ads and proof them to you, as well as make changes once you have reviewed the proof. We realize that not everyone has their own design services and we are happy to help.

COLOR

All ads are priced to include full color. There is no discount for running your ad in black and white; however, black and white ads are accepted.

2024 PUBLISHING SCHEDULE

JANUARY ISSUE
What’s Brewing?
Where locals go to enjoy their favorite beverages.
• In Home Date: December 28, 2023
• Advertising Deadline: Tues, Dec. 7th

FEBRUARY ISSUE
Fun & Games
Favorite pasttimes.
• In Home Date: January 25, 2024
• Advertising Deadline: Tues, Jan. 9th

MARCH ISSUE
Going Native (with plants)
All about native plants and those who enjoy them.
• In Home Date: February 29, 2024
• Advertising Deadline: Tues, Feb. 13th

APRIL ISSUE
The Retired Life
The different ways locals enjoy their retirement.
• In Home Date: March 28, 2024
• Advertising Deadline: Tues, Mar. 12th

MAY ISSUE
Fostering Hope
Caring for others in their homes.
• In Home Date: April 25, 2024
• Advertising Deadline: Tues, Apr. 9th

JUNE ISSUE
Going Up
Williamsburg is growing!
• In Home Date: May 30, 2024
• Advertising Deadline: Tues, May 9th

JULY ISSUE
Animal Lovers
People who love animals and why.
• In Home Date: June 27, 2024
• Advertising Deadline: Tues, June 11th

AUGUST ISSUE
Emergency Workers
Those who help us when the need arises.
• In Home Date: July 25, 2024
• Advertising Deadline: Tues, July 9th

SEPTEMBER ISSUE
The Arts in Williamsburg
Annual focus on the arts.
• In Home Date: August 29, 2024
• Advertising Deadline: Tues, Aug. 13th

OCTOBER ISSUE
Our Health
Annual health issue.
• In Home Date: September 26, 2024
• Advertising Deadline: Tues, Sept. 10th

NOVEMBER ISSUE
Gratitude
A look at why people feel gratitude.
• In Home Date: October 31, 2024
• Advertising Deadline: Tues, Oct. 15th

DECEMBER ISSUE
Mental Wellness
Touching lives by fostering mental wellness.
• In Home Date: November 21, 2024
• Advertising Deadline: Tues, Nov. 5th

SNAPSHOT

• Circulation: 46,000
100% direct mailed

• 18th year in business.

• Delivered to every home with a
mailbox in zip codes 23185,
23188 and 23168.

• No advertising commitments or
contracts are required.

• Home delivery ensures multiple
impressions with the same
readers.

• Long shelf life; does not go to
recycle bin in one or two days.

NON-PROFIT ADVERTISING RATES

A non-profit organization will receive a discounted advertising rate. 501(c)3 IRS letter must be provided upon request.

Full Page……………………………………………………………$1,588
3/4 Page…………………………………………………………….$1,207
1/2 Page……………………………………………………………….$827
1/4 Page……………………………………………………………….$438
1/8 Page……………………………………………………………….$224
1/16 Page ……………………………………………………………..$111

Neighbor to Neighbor

Block ads located together on the same page, 2.4″ wide x  2.4″ tall. Camera Ready Ads $85. Additional $5 if creative design needed or if there are any changes made to an add.

PAYMENT

Advertisers will receive an invoice from Collins Group, LLC. Advertisements may be paid for by check or cash. Payment must be received within 30 days of the publication date of the magazine. Customers who do not pay their invoices in full by the due date are subject to a 1.5% late charge on any outstanding balances.

ADVERTISING DEADLINES

Advertising deadlines are always on a Tuesday, typically 15 days prior to publication. (See Publication Schedule to the right for specific deadlines for each issue.) This deadline is for both space and materials for advertisers who want Collins Group, LLC to design the ad. Advertisers who prefer to submit their own ads as PDF’s must provide a space reservation by the Tuesday deadline but can submit the ad as a PDF to Collins Group, LLC on or before Friday of the same week.

MECHANICAL SPECIFICATIONS

Back Page………………………………………..7.90” x 7.90”
FullPage…………………………………………7.90” x 10.20”
3/4 Page (H)……………………………………..7.90” x 7.90”
3/4Page (V)……………………………………5.80” x 10.20”
1/2 Page (H)……………………………………..7.90” x 5.20”
1/2 Page (V)…………………………………..3.85” x 10.20”
1/4 Page………………………………………….3.85” x 5.20”
1/8 Page…………………………………………..3.85” x 2.50”
1/16 Page ………………………………………..1.85” x 2.50”

Questions about Next Door Neighbors?

meredith@williamsburgneighbors.com
757-560-3235

HERE’S A GREAT WAY TO GET THE WORD OUT ABOUT YOUR COMMUNITY EVENTS

You will see a blue bar that reads: Let your neighbors know about happenings in our community.

Click on the blue bar and you will be ready to upload your information.

Menu